These notes assume you need to present a case for change to win over a possibly hard-to-convince group of people. They cover the initial pitch more than the ongoing process. There are three sections, each with six ideas.
1 Your concept – it needs to be crystal clear
2 Their concerns – you need to be prepared
3 The concert – aim for a creative, varied approach
Points made under these three headings include:
Headline the needs to be met
List the benefits of the change
Don’t minimise the costs
Identify the likely opposition
Understand their viewpoints
Use lists
Tell stories
Be memorable.
Training Notes TN121, Making a case for change, are now available without charge from the Training Notes index page of John Truscott’s website.